Pinterest Backlinks 2023

Welcome to my complete guide on how to get high quality Pinterest backlinks in 2023!

Getting links from Pinterest to your website or blog can be a great way to improve your search engine rankings and traffic. However, not all Pinterest backlinks are created equal.

In this comprehensive article, I will teach you step-by-step strategies to earn powerful backlinks on Pinterest the right way in 2023.

Why Are Backlinks From Pinterest so Valuable?

Before we dive into the specifics, let’s first understand why Pinterest backlinks are so valuable for SEO.

  • High domain authority: Pinterest itself has very high domain authority, passing link equity to sites it links out to.
  • Image links: Links on Pinterest pass ranking power because they are partially image-based.
  • Themed links: Pinterest is organized by topic, so your backlinks come from websites related to your niche.
  • Engaged visitors: People browse Pinterest intentionally to discover new content, so the backlinks send qualified visitors.

Getting quality backlinks from Pinterest should definitely be on your search engine optimization checklist for 2023!

Step-By-Step Guide to Getting Pinterest Backlinks

Now let’s get into the step-by-step blueprint for getting effective backlinks on Pinterest in 2023:

Optimize Your Website for Pinterest

First, you need to make sure your website is ready to attract links from Pinterest. Here are a few key tips:

  • Mobile responsive: Over 90% of Pinterest’s traffic comes from mobile, so having a mobile-friendly site is essential.
  • Absolutely no popups: Popups create a terrible user experience on Pinterest and will quickly lead to people clicking away.
  • Visual content: Having images and visual content is critical to stand out on highly visual Pinterest.
  • Easy sharing buttons: Include social sharing buttons on your posts to encourage pinners to repin your content.

Optimizing your site upfront will make it much easier to start earning Pinterest backlinks.

Create Eye-Catching Pin Images

Great images are the key to getting repins and links on Pinterest. Here are some best practices for creating Pinterest pin images:

  • High-quality photos: Use beautiful, high-res photos that will stand out in feeds.

  • Minimal text overlay: The image itself should tell the story. Only include up to 20% text.
  • Vertical orientation: Pins display vertically, so horizontal images get cropped.
  • Bright colors: Vibrant images attract more attention on Pinterest.
  • Include your brand: Watermarking pins makes it clear who created the content.

Write Engaging Pin Descriptions

You need compelling pin descriptions to get people to click through to your site. Follow these tips:

  • Hook with the first sentence – Ask a question or highlight the key benefit.
  • Format text for scanning – Use bullet points and short paragraphs.
  • Include a call-to-action – Motivate clicks with “Find out why” or “See the steps”.
  • Use relevant keywords – This helps your pins get discovered in searches.
  • Link to detailed content – The pin should lead to a post, infographic or guide on your site.

Strategically Choose Your Pinterest Boards

Posting your pins to the right boards is crucial to getting repins. Here is how to choose boards:

  • Industry/Niche boards – Target boards in your topics with many followers.
  • Your own niche boards – Build up your own boards with engaged followers.
  • Group boards – Join teams and submit pins to group boards.
  • Keyword-targeted boards – Find boards optimized with your main keywords.

Spread your pins out across multiple related boards to increase repins.

Engage With Other Pinners

To get found on Pinterest, you need to actively engage with other pinners. Try these tactics:

  • Like and comment on pins – This helps more pinners find you.
  • Reshare great content – Repin other pins your audience would love.
  • Follow influencers – Comment on their pins and share their content.
  • Use hashtags – Makes your pins discoverable in hashtag feeds.
  • Sendping Your URLs – Notifies pinners of new content to check out.

Promote Your Pins Off-Pinterest

Don’t just rely on discovery within Pinterest. Promote your pins other places like:

  • Your blog and email lists – Share new pins with your current followers.
  • Social media accounts – Cross-post pins on Twitter, Facebook, LinkedIn, etc.
  • Paid Pinterest ads – Consider sponsoring your best pins to expand reach.
  • Influencer marketing – Have influencers in your niche share your pins.

Driving external traffic to your pins helps them get seen by more potential pinners in your niche.

Do’s and Don’ts for Getting Pinterest Backlinks

As we wrap up, here are some important do’s and don’ts to keep in mind:


  • Pin lots of visual content – The more pins, the more chances to get repins.
  • Write compelling descriptions – This gets people excited to click through to your site.
  • Link to detailed content – You want pins leading to in-depth guides and resources.
  • Engage with the community – Be an active pinner to increase discovery.


  • Over-optimize anchor text – Vary your anchor text links, and keep some pins text-free.
  • Only share your own content – Mix in repins of other content related to your niche.
  • Use misleading pin descriptions – People will quickly lose trust.
  • Automatically pin website posts – Curate the best content so pins are high-quality.

Stick to these guidelines, and you will be on your way to accumulating high value Pinterest backlinks to help SEO in 2023!

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I hope you found this complete guide helpful for getting effective backlinks from Pinterest! Let me know if you have any other questions.

Now let’s go through some of the most frequently asked questions about building Pinterest backlinks:

Frequently Asked Questions About Pinterest Backlinks

What are the best ways to get Pinterest backlinks?

The best ways to get quality Pinterest backlinks include optimizing your website for Pinterest, creating compelling visual pins, engaging with other pinners in your niche, strategically choosing boards, and promoting your pins externally.

How many backlinks should I aim for on Pinterest?

There is no magic number for how many backlinks on Pinterest you should aim for. Even just one viral pin leading to a high authority backlink can be very powerful.

Can I automate Pinterest backlinks?

It’s generally not recommended to try to automate or artificially manufacture Pinterest backlinks. The algorithm is very adept at detecting and penalizing unnatural linking patterns. Focus on earning links organically.

How do I track my Pinterest backlinks?

You can use Google Search Console to see any links from Pinterest to your site that Google has discovered. There are also paid tools like Ahrefs and SEMrush that provide more extensive backlink tracking.

Should I use keywords in my anchor text?

Avoid over-optimizing anchor text. Use your brand name, variations of your title, and generic terms like “click here” for most links. Only occasionally sprinkle in niche keywords.

Can I link to my site from pin descriptions?

Yes, you can include one link in your pin descriptions, typically pointing back to your related blog content. However, links in descriptions are nofollowed so they have minimal SEO value.

How long does it take to see results from Pinterest backlinks?

You typically need to be patient and stay consistent for a few months before seeing noticeable results in organic search from high quality Pinterest backlinks. But the long term traffic payoff can be fantastic.

Should I use Pinterest for B2B or only B2C?

Pinterest can work for some B2B niches, especially those with visually engaging content. However, it tends to be more powerful for B2C businesses with consumer products and services to promote.

I hope these Pinterest backlink FAQs have cleared up some of the key issues to help you drive results. Let me know if you have any other questions!

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